Research and ideation for a new travel management platform
A corporate travel company approached System Concepts to support the development of their brand-new travel management platform. Their aim was to ...
The BBC approached System Concepts to explore the many ways users participate with content available publicly online, as well as how they participate with the BBC’s content specifically.
When discussing participation this involves actions such as liking, sharing and commenting with content available to many people (the public) online.
To improve the BBC’s understanding of current participation behaviours and help them improve their participation services, the research objectives were to;
We took a two-phased approach to the research. The BBC team had some existing research and insight that we built upon through our collaborative approach and ‘research amnesty’ at the start of the project. This ensured we could gather new insight and add value, rather than repeating what they already knew.
The research resulted in a wide range of insightful findings for the BBC. We were able to understand how specific user types participated with content and why. The findings would enable our client to identify opportunities and improve participation features based on specific users they wish to target. Deliverables from System Concepts included a detailed report for each phase of work, with clear opportunities and insights. This included 6 user type profiles (to help identify key insights and participation behaviours), and an online analysis board (MIRO) recording each participants responses to the ethnographic research.
To better understand your users’ behaviours through research, please get in touch!
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